Digital marketing course syllabus pdf. pdf from MARKETING ADM4326 at University of Ottawa.

Digital marketing course syllabus pdf Digital Marketing syllabus - Free download as Word Doc (. The objective is to help students understand digital marketing from different perspectives and cover basic marketing concepts and tools. Learn the key skills, course fees, and salaries in digital marketing. Get the latest Digital Marketing Syllabus PDF. It outlines topics that will be covered in the course including website design, SEO, Google Ads, social media marketing, email marketing, analytics, blogging and making money online. edu Virtual Office Hours: by Appointment, you will find a link to a calendar for appointments on blackboard. Oct 8, 2023 · Digital Marketing Course Syllabus cover the following subjects: • Search Engine Optimization • Search Engine Marketing • Social Media Marketing • Email Marketing • Inbound Marketing • Web Analytics • Facebook Marketing • Advanced Digital Marketing Topics. Whether you're a marketing professional looking to take your skills to the next level, an entrepreneur seeking growth opportunities, a career changer, or simply curious about the emerging field of AI and its application in marketing, this course is for you. Therefore, if you are a student, an entrepreneur, or an aspiring job aspirant, this is […] The Digital Marketing course curriculum covers a wide range of topics that are essential for anyone looking to pursue a career in marketing. We get that… But in many ways, digital marketing is no different than traditional marketing. txt) or read online for free. Unit I: Introduction & Marketing - Definition, Scope, Advantages, Disadvantages, Functions Digital-Marketing-Course-Syllabus (2) - Free download as Word Doc (. redandyellow. 1 Concept of Digital Marketing 1. Spring 2025 syllabus (PDF) Fall 2024 syllabus (PDF) Summer Week 3: Digital Outbound Marketing • Introduction to Digital Outbound Marketing • Digital Marketing Communication • DMC Characteristics • Communication Plan: 6M’s Framework • DM Framework • Paid Media • Expert Insights Mid – Term Assessment Week 4: Digital Inbound Marketing • Introduction: Digital Inbound Marketing Jan 3, 2024 · full potential of AI in marketing. Sample Syllabi. digital marketing effectiveness. Analyze and develop a marketing plan This course explores both marketing theory and practice. This blog provides a comprehensive overview of digital marketing courses, including their syllabus, eligibility, duration, fees, career opportunities, and potential salaries. Throughout the course, contemporary digital marketing techniques will be discussed in simple terms to demonstrate successful use of all digital channels i. Introduction to HTML5,Wordpress 7. Sep 10, 2021 · Digital Marketing Course Syllabus: Google digital marketing, PDF, 2021, Fees, India, Hindi, Advanced Certificate, Topics, Subjects, Books, Skills Enhanced Document Preview: ADM4326 A00 - D IGITAL M ARKETING T ECHNOLOGIES F ALL 2021 C OURSE S YLLABUS Professor Jonathan Simon, M. This document outlines the modules covered in a digital marketing course, including website design, search engine optimization, search engine marketing, social media optimization and marketing, video marketing, email marketing, affiliate marketing, online reputation International Marketing Online – Course Syllabus . Ming Chen Section: MBAD6284-U90/ DSBA 6284-U90 Class hours: R, 5:30 pm – 8:15pm (Jan 12 – May 11, 2023) Where: Center City Room 902 Office hours: Thursday 3:30-4:30pm, or by appointment (send via email) Email: mchen37@uncc. This document outlines the course objectives, units, outcomes, and mapping for a digital marketing course. As the digital media landscape moves so quickly, there is no required textbook for this course. pdf from MARKETING ADM4326 at University of Ottawa. edu Office Hours: Mondays/Wednesdays (2-4PM) or meeting by appointment Course Description This course strives to provide students with an opportunity to develop their own insights on digital Nov 11, 2020 · 4. ca Office Hours By Request (Schedule appointment in Teams or in person) Class Location Online - Microsoft Teams Class Hours Wednesday 2:30 COURSE OVERVIEW This course is designed to help participants find a direction to create integrated digital marketing strategy. Explain the importance of data privacy in digital marketing. M. Nov 7, 2024 · A thorough overview of the many facets of digital marketing is given in the syllabus for the course on digital marketing. za/textbook/. The digital marketing channels and tools help companies reach a global audience, measure the effectiveness of their efforts in real-time, and optimize strategies for maximum engagement and conversion. Course duration: MBA in Digital Marketing is a two-year master’s course. In India, following the 12th grade, numerous institutes provide digital marketing courses. Overview To provide an in-depth understanding of digital marketing through a series of lectures, assignments, and developing a real-world direct/interactive marketing campaign for the Collegiate Digital-Marketing-Course-Syllabus. This course will teach the fundamentals to help you navigate and thrive in this fast-growing field. So, go ahead A comprehensive digital marketing course syllabus is crucial for effective learning. Here’s a list of major subjects included under Digital Marketing course syllabus: eGyanKosh preserves and enables easy and open access to all types of digital content including text, images, moving images, mpegs and data sets Learn More eGyanKosh Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. The lecture sessions introduce you to established concepts, frameworks and techniques to approach marketing problems. docx), PDF File (. The 3-month course covers key topics in digital marketing including search engine optimization, Google Analytics, social media marketing, email marketing, mobile marketing, Google Ads, and more. COMM 204 (W) Course Syllabus - Fall 2021 marketing, video marketing, and display advertising. What is Digital Marketing: An Overview. Simon@telfer. Completing this course Mar 7, 2025 · MBA in Digital Marketing Syllabus: Important Facts. The course aims to teach students key digital marketing concepts and Sep 6, 2020 · Review Syllabus Section 1 Modules Welcome to Pathstream Course Overview Introduction to classmates Academic Integrity Module Section 2: Digital Section 2 Modules Marketing & Business Fundamentals What is Digital Marketing? Digital Marketing With Organizations. The document provides a syllabus for a 4-day digital marketing training course. uOttawa. Digital Marketing Types of Digital Marketing Increasing Visibility Visitors’ Engagement Bringing Targeted Traffic Lead Generation May 31, 2023 · Digital Marketing Syllabus is an extremely important aspect of the course. Our Digital Marketing Course Syllabus allows students to not only learn theory, but also to put the theory into practice and get hands-on experience on the concepts as well. Though the actual course offerings for Digital Marketing courses will mainly differ as per the program level as well as institution, there are certain core subjects that are covered in such programmes at all levels. Developing knowledge of SEM will enable one to Nov 8, 2023 · Digital Marketing E-Notes. The document outlines the modules of a Certified Digital Marketing Course taking place from October to December 2019. For this reason, you must know about the updated digital marketing course syllabus and its fees to learn about the important attributes of work in DD1C- 105 Fundamentals of Digital Marketing Course Outcomes: CO1: It will help to understand the basics of Digital Marketing. 2 Evolution of Digital Marketing Digital Marketing Strategy: P. Identify one to two of the firm’s digital marketing tactics which you recommend revising or strengthening. No matter what digital marketing course you opt for; every digital marketing course syllabus will cover the following topics in brief or detail depending on Recognize various digital marketing organizations, news sources, industry thought leaders, and networking channels. 5. Lead Generation. . /Week) Evaluation Scheme and Marks Lecture Practical Tutorial FA SA Total FA1 FA2 2 2 - - 10 10 30 50 Prior knowledge of Digital marketing basics and Knowledge of social media platforms is essential. Assignment: Pathstream. 5 Digital Marketing Plan DIGITAL MARKETING Marketing is an essential part of your everyday life. The 5 units cover topics like online marketing strategy, search engine optimization, email marketing, social media marketing, and digital This document provides the syllabus for an online course on how digital tools are changing marketing. The requirement is for you to complete a course in “Fundamentalsof Digital Marketing” as part of Google Digital Garage. Supercharge your skills with cutting-edge AI modules, crafting impactful content, stunning visuals, and unlocking advanced analytics. Search engine optimization, pay-per-click advertising, social media marketing, email marketing, content marketing, mobile marketing, video marketing, analytics, and reporting are just a few of the subjects covered in the course. Future-proof your digital marketing today! Citation preview. A. THE DIGITAL MARKETING FRAMEWORK We provide a framework to help you make the right decisions in Jan 22, 2025 · Digital marketing course fees differ from one institute to another. Traditional Marketing, E Commerce, Tools used for successful marketing, SWOT Analysis of Business for Digital Marketing, Meaning Digital Marketing Syllabus - Free download as PDF File (. Difference between Leads & Sales. The primary objective is to examine the role and importance of digital marketing, and how organizations can utilize and measure its effectiveness. 1c. Differentiate between the many disciplines/roles within the digital marketing field, both within the agency model and the traditional organization model. B. Definitions of Branding, Marketing, Advertising, Promotions and Sales. Digital marketing effectiveness Feb 10, 2020 · View ADM4326 - Digital Marketing Technologies Syllabus [Winter 2020]. Jan 2, 2025 · Download the PDF of the complete digital marketing course syllabus for 2024, covering topics such as website design, SEO, SMO, PPC, e-commerce, email marketing, and more. The course is designed for students, working professionals and entrepreneurs and includes both theory and hands-on practical training. CO2: discover various search engine optimization techniques for digital marketing analysis. Digital marketing refers to the use of online channels and platforms to promote products or services to a target audience. Core subjects have a 100 mark paper each in the exam, whereas the Course : Digital Marketing using Social Media Code : BCE24MD02 Credits Teaching Scheme (Hrs. 2. Thus, some relevant strategies don’t seem to perform well now. This document provides information about a digital marketing course. •After studying this course, students will be able to: •Understand the concept of digital marketing and its integration of traditional marketing. Our course is designed to help students use the online earning strategies to generate income from various sources. SMM 4. Business Lifecycle & Models. The actual offerings in the digital marketing syllabus may differ from institute to institute However, we cover all the major subjects like the full introduction to digital marketing, CRM, competitive analysis, content creation, Affiliate marketing, PPC, SEO, social media marketing, etc. O. You can learn more about our cohort-based offline digital marketing courses in Pune and Nagpur here. In Since understanding digital marketing is such a hot topic for marketers today, I looked for a credible program for this course. edu Course DescriptionandObjectives India’s Best Digital Marketing Certification Program Advanced Digital Marketing & AI Certification Course (ADMC) Duration: 4 Months Internship Available 100% Job Placement Assistance This certification course is the ideal program for anybody who is willing to learn at a quick-pace. The digital marketing course syllabus also includes the following essential topics. In this module, you’ll learn how to create a social media strategy that resonates and connects with your audience, raises brand awareness, and encourages real conversations. MODULE 1: BASICS of DIGITAL MARKETING. 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These courses often incorporate practical projects and case studies, enabling students to apply theoretical concepts in real-world scenarios. search, video, social, email, and display. Course Overview: In this course, you will explore the theory and practice of internet marketing and its role in an overall marketing Sep 3, 2019 · View Digital Marketing Syllabus . This document provides an overview of a digital marketing course that teaches various digital marketing topics from basic to advanced levels over 35 modules. pdf from MSPM1-GC MISC at New York University. Dr. doc / . pdf from MARKETING 1 at Assumption College. e. It discusses key topics that will be covered including search engine optimization, social media marketing, Google algorithms, and more. 100% Job assistance What Marketing? 4 P’s of Marketing. Introduction To Online Digital DIGITAL MARKETING Syllabus - Free download as Word Doc (. com +44 (0) 161 826 4644. 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Framework 1. 52:630:371:90 Index 21081- 3 credits – Spring 2018 . edu Course number Upon completing Digital Marketing courses, learners can obtain credentials that may support their career development: Professional certificates that may demonstrate a foundational understanding and practical skills in digital marketing; Specializations that focus on nuanced aspects of digital marketing such as digital analytics or inbound marketing 1 Course Information Sheet 3 2 Syllabus 4 DIGITAL AND SOCIAL MEDIA MARKETING Course Number : A94002M Course Designation : Core Elective-4 Credits : 4 Title: Digital Marketing Analytics Syllabus – Spring 2023 Instructor: Dr. In India, various institutes offer digital marketing courses after the 12th. Something that has residual value and is not justanother assignment. business goals and marketing eforts. 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Digital marketing tactics: •Website development and design •Social media marketing •Content marketing •Search engine marketing •Online advertising •Email marketing •Marketing by using latest digital technologies. Digital Marketing Course Syllabus MODULE 1: BASICS of DIGITAL MARKETING Introduction To Online Digital Marketing Importance Of Digital Marketing How did Internet Marketing work? Traditional Vs. pdf - Free download as PDF File (. Curriculum (Level 4) CS- Digital Marketing V3Internet of Thing. Mobile SEO 5. Students will explore a range of digital marketing tools and tactics including: content marketing, disp. to understand and initiate digital marketing. The course offers practical training with tools and hands-on experience. Digital marketing Syllabus - Free download as PDF File (. Instructor Information: • Carol Kaufman-Scarborough, Ph. Learning Outcomes: Upon completing this course, students will be able to look at datasets from digital assets in order to drive marketing strategy. 0 Learning Material Provided by: ICDL Malta Mar 17, 2022 · View syllabus_xiaolin Digital Marketing. The 9 modules cover topics such as email marketing, blogging, Google AdWords, search engine optimization, social media marketing, web analytics, lead generation, content marketing, and monetization strategies. •Understand behaviour of online consumers. If you really would like to have a textbook, I would recommend the following online textbook: “The essential guide to marketing in a digital world (6th edition),” which is available as a free downloadable PDF https://www. The estimated digital marketing course fee is approximately ₹50,000. 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Traditional Marketing, E Commerce, Tools used for successful marketing, SWOT Analysis of Business for Digital Marketing, Meaning VAIRA DIGITAL SCHOOL, 4th floor , lotus Court, building , Pune Satara road, Near by Panchami Hotel , SWARGATE, Pune , 411009, Phone no - 020-24223332 / 7249853735 Digital Marketing – COURSE SYLLABUS Course includes 1. The course will cover topics such as introduction to digital marketing, case studies, briefings on online payments and other topics, web marketing, search engine optimization, social media marketing on Facebook and LinkedIn, and mastering Google's advertising, analytics and applications. Traditional versus digital marketing. villegas@ttu. This Digital Marketing Course Syllabus will help you to get in-depth Practical Knowledge on SEO, PPC, Internet Marketing with Live Projects. This will accelerate your active & passive income) 👆 Duration: 4-11 Months | Time: 2hrs/day (Mon-Sat) | 120+ Modules | […] Subject: - Digital Marketing Syllabus Unit- 1 Introduction to Digital Marketing: Meaning of Digital Marketing, Differences from Traditional Marketing, Return of Investments on Digital Marketing vs. com)$ Digital Marketing Course Syllabus I have been teaching a hands-on digital marketing course to undergraduate business students and to MBAs since 2010. This course uses three pedagogical tools: (1) lectures that cover basic concepts and theories of digital marketing; (2) business cases that apply the concepts and theories to real-world online marketing problems; and (3) a business simulation game that focuses on digital marketing comm. Digital marketing has become indispensable to any firm's marketing strategy, but managers continue to face challenges in this constantly evolving medium. DIGITAL MARKETING GENERAL COURSE INFORMATION: Faculty name/title: Lilian Ajayi-Ore Faculty NYU email address: loa1@nyu. This programme is beneficial for: Traditional marketers, sales, communication, or brand managers keen on developing digital marketing and analytics skills Early-stage professionals looking to switch over to the field of digital marketing from an existing field Objective- To understand the basic Concepts of Digital marketing and the road map for successful Digital marketing strategies. Jan 3, 2025 · Some Other Important Topics Included In Digital Marketing Course Syllabus 2025. Many of our students are earning money with Google AdSense, YouTube, Affiliate Marketing, Freelancing and some students started their own digital marketing agencies. marketing. Mar 4, 2024 · The digital marketing course syllabus begins with month-long classes focused on the fundamentals of marketing where you are introduced to the basics of marketing and different digital marketing channels. com/)$ • Social$MediaExaminer$(http://www. , Email, and Website: ----- Course description: This course is an introduction to digital marketing. 3. If an individual is taking a digital marketing course as an academic program, some fees might vary from one institute to another. Our Digital Marketing Course Content is designed by SEO Experts to Boost your career. SEM 3. DIGITAL MARKETING Syllabus Digital Marketing Nanodegree Program Course 1: Marketing Fundamentals Course 2: Content Strategy Course 3: Social Media Marketing (Organic) Course 4: Social Media Advertising (Paid) Course 5: Search Engine Optimization (SEO) Course 6: Search Engine Marketing with AdWords (SEM) Course 7: Display Advertising • Search$Engine$Land$(http://searchengineland. Yongwoog “Andy” Jeon Office: 128B Barsema Hall (BH) Phone: 815-753-6221 Email: andyjeon@niu. Exam Pattern: The term exams are conducted at the end of every semester in the MBA Digital Marketing course. Total Credit-4 Hours/Week-4 Module-I Fundamentals of Digital marketing & Its Significance, Traditional marketing Vs Digital Marketing, Evolution of Digital Marketing, Digital Marketing Landscape, Key Drivers, May 7, 2020 · View syllabus. If you’re new to digital marketing, it may feel overwhelming. pdf from BADM 3401 at George Washington University. 4 Skills required in Digital Marketing 1. The Professional Diploma in Digital Marketing course is a rounded introduction to all the core digital marketing disciplines, and will prepare you to take up a more specialist SEM or Search Engine Marketing is a vital part of the digital marketing course syllabus that uses sponsored advertising to increase online presence. For the most recent version of my syllabi, please go to MBA Digital Marketing Course Undergraduate Digital Marketing Course Subject: - Digital Marketing Syllabus Unit- 1 Introduction to Digital Marketing: Meaning of Digital Marketing, Differences from Traditional Marketing, Return of Investments on Digital Marketing vs. pdf), Text File (. Digital marketing strategy development. Furthermore, understanding the digital regulatory landscape and cybersecurity concerns can ensure that digital marketing strategies are executed in a safe, compliant and ethical manner. •Create digital media campaigns through an understanding of e-mail, content and social media marketing. MG4F3: Digital Marketing Course Syllabus 2022 Lecturer: Email: Office Hours 1 Dr Xiaolin DIGITAL MARKETING SCIENCE SCHEDULE PRE-WORK: Digital Marketing Science Certification Overview (Course, tech, team, schedule, roadmap) WEEK 1: Introduction to Digital Marketing Science (Analyze the components of a digital marketing strategy) WEEK 2: Search Engine Optimization Fundamentals (Audit a company’s SEO strategy) WEEK 3: Jul 1, 2022 · What Components Are Covered Under Digital Marketing Course Syllabus? Digital marketing goes through frequent shifts and updates. Describe the framework and skills for digital marketing. SE A RC H E N G I N E A L G ORI T H M S What is Search Engine's Algorithms? How Algorithms Works? Why a Search Engine needs to update its Algorithm? Apr 22, 2019 · DIGITAL MARKETING SYLLABUS: Digital Marketing Syllabus of our Advanced Digital Marketing Management Course with 30 Modules will give you complete picture on what digital marketing skills you can acquire at the end of the course. KS”) – Professor of Marketing . current digital marketing efforts based on knowledge learned from this course • whether the firm’s digital marketing practice matches with its Marketing Research: determine overall marketing objective. Social media is the pulse of online engagement. Jan 2, 2025 · Still, if you have any doubts about the digital marketing course syllabus in India, feel free to leave a comment below. University of Languages and International Studies – VNU, Hanoi Digital Marketing Course Syllabus ***** Instructor: Place and Time: Tel. The course consists of 4 modules that will examine how digital tools have impacted the traditional 4 Ps of marketing: product, promotion, placement, and price. About Lead Generation; Lead Generation process; Creating a landing page for lead generation; Creating Facebook Lead Generation Ads Mar 11, 2025 · Professional diplomas in digital marketing, free online digital marketing courses with certificates, and short-term digital marketing courses are popular courses in digital marketing. Be Beginner to advance Marketer DIGITAL MARKETING COURSE Marketer. com)$ • Social$MediaToday$(http://socialmediatoday. In this course, we will focus on developing a comprehensive understanding of digital marketing by exploring concepts and tools that will remain relevant despite the rapid changes in specific SYLLABUS Unit 1: Marketing in the Digital World (12 hours) Digital marketing: Concept, Features, Difference between traditional and digital marketing, Moving from traditional to digital Marketing; c Digital Marketing Channels: Intent Based- SEO, Search Advertising; Brand Based-Display Digital Marketing Course Syllabus Course Description This course emphasizes the preparation of a digital marketing campaign for a business or non-profit organization. Marketing Goals. 4. We will take you on a journey through the evolving digital marketing landscape. Asia +91-9718188990 Reputed Digital marketing training course for Professional, Entrepreneur, College Students & Job seekers PROGRAM IS BEST SUITED FOR Entrepreneurs College Students Marketing Professionals Job Seekers WHY YOU SHOULD LEARN DIGITAL MARKETING PWC has forecasted that digital advertising will reach Dec 14, 2023 · SEM or Search Engine Marketing is a vital part of the digital marketing course syllabus that uses sponsored advertising to increase online presence. E. Carol Kaufman-Scarborough (“Dr. Digital Marketing Course Fees 2025. Email Marketing 6. It highlights the integral role customer-centricity plays in understanding the motivations of the customer in the buying process. Its syllabus is divided into four semesters. socialmediaexaminer. In this course, learners will understand the value of marketing data and trending technologies and how popular marketing analytics tools, like as Google Analytics, can help them understand their audience, measure the success of their acquisition, understand engagement eforts, and evaluate their. If you are pursuing Digital marketing courses in 2025, the prices vary depending on the institute. Jan 13, 2020 · This document is a syllabus for a digital marketing course offered by Marketmenn. Course Objectives: Mar 16, 2024 · This document provides information about an advanced digital marketing course offered by Chandigarh Institute of Internet Marketing. Fundamentals of After training 10,000+ digital marketing students, GrowthAcad has revised its syllabus for 2023 batch. Our AI-Focused Training Modules. msyidq wmlazft icqrr tjamf xiesb kwla yxan pytati cemt jlyc vfrfu fyxmvi vrdpge saew kynz