Animal cruelty on social media. Macaque Coalition Events.
Animal cruelty on social media United States. Some content is entirely harmless - for example, videos of subjectively well-cared-for domesticated pets in appropriate environments or footage of wild animals in their natural habitats taken from an appropriate distance. After months of research and data collection the Asia For Animals (AFA) Social Media Animal Cruelty Coalition (SMACC) has made public its damning findings, with the launch of a report, “Making Money From Misery - Compiled by a coalition of 20 animal protection organizations, the report “The cruelty you don't see: The suffering of pet macaques for social media content” documents evidence of content creators openly abusing monkeys on social This epithet was added for titillation. In this blog we will be digging deeper into the issue of primates as pets on social media. These showed videos of macaque monkeys being bathed, dressed in clothes, or ‘rescued’ that were shared across multiple social media platforms, including Facebook, Highlight animal cruelty. The warnings are aimed in part at the issue of wildlife selfies, whose prevalence on social media has grown 292 percent since 2014, according to World Animal Media has proven time and again to be a catalyst for change, not only in the realm of animal cruelty within factory farms but in various other social and environmental issues as well. There is increasing global awareness of the concept of animal welfare, fueled by social media and resulting in growing public concern as evidenced by the increase in production of meat and dairy The AfA Social Media Animal Cruelty Coalition (SMACC) is composed of 19 well-known and respected animal advocacy organisations that share the aim of stopping the proliferation of animal cruelty content on social media platforms. From Jean-Claude Van Damme to . Social media has helped to bring to light cases of animal cruelty, and to identify the culprits. Directory. T he Asia for Animals (AfA) Coalition net w ork f orm ed t he Social Media Animal Cruelty Coalition (SMACC) in 2020 t o help address t he hu ndreds of enqu iries it s m em ber organizat ions w ere rec eiving abou t anim al c ru elt y online. Fortunately, in the vast majority of cases it is a scam. The 50 most viewed videos Social media platforms should not give animal abuse an audience. But we need your help to #SpotTheScam! As a social media user, you have the power to identify fake rescue content and report it to the platforms for removal. ‘Help end animal cruelty – together we can!’ advocates use the World Animal Day . SMACC is playing a key role in coordinating efforts among animal welfare organisations across the world, raising awareness and educating the public, preparing informative documents and continually seeking Animal cruelty on social media platforms isn’t new, but hundreds of videos on social media platforms like Facebook and YouTube of wild animals being kept as pets in hostile environments have The AfA Social Media Animal Cruelty Coalition (SMACC) is composed of 29 well-known and respected animal advocacy organisations who share the aim of stopping the proliferation of animal cruelty content on social media platforms. This blog highlights the urgent need for stronger regulations and justice for macaques, vital to Indonesia's biodiversity but increasingly endangered. It is very easy to feel disheartened by the platform’s feedback stating that the content wasn’t removed. The viral nature of these platforms allows animal welfare advocates to reach lawmakers, organizations, and the general public, making it easier to push for real change. RESOURCES. As a member of the AfA Social Media On Indonesia Primate Day 2025, we raise awareness about the cruelty macaques face on social media. Asia Farm Animal Day (AFAD) Farm Animal Coalition Regional Events. In these videos, content creators are seen forcing The latest report “The cruelty you don't see: The suffering of pet macaques for social media content” by the Asia for Animals’ Social Media Animal Cruelty Coalition (SMACC) documents evidence of content creators inflicting intentional abuse on monkeys in videos shared on social media platforms to generate likes and views from other users. SMACC Report 2021. Menu. Join us in Animal cruelty involves inflicting harm, injuring, or killing an animal. hashtag . This promotion of animal cruelty content normalises violence Social media platforms YouTube, TikTok, and Facebook are enabling and profiting from serious and prolific animal abuse, according to a new investigation and report by the Asia for Animals coalition. Oddities. Social media is replete with videos and other content featuring captive wild animals forced into close proximity to humans, placed For the report, released by Asia for Animals Social Media Animal Cruelty Coalition (SMACC) last week, a sample of 1,266 videos and photos posted on social media depicting macaques kept as pets Reporting animal cruelty content to the platforms is crucial to the success of bringing an end to social media animal cruelty. Through the power of storytelling, investigative reporting, and the dissemination of information, media has the ability to shape public opinion and mobilize individuals to take action. SMACC, a network of 13 well-reputed animal protection organizations — YouTube and content creators have considerably profited from animal cruelty (SMACC – Social Media Animal Cruelty Coalition, 2021). Be Well. Newsletters. Macaque Coalition Events. The psychological effects of desensitization, peer influence, and digital rewards further exacerbate Animals’ skin and fur belongs to them, and PETA’s social media team is working hard to make sure consumers know who they’re wearing when they purchase animal-derived products. If you watch animal videos on social media, chances are, you could have unknowingly engaged with animal abuse content, not realizing that’s what it was. EVENTS . Social media platforms have become powerful tools for raising awareness, mobilizing communities, and advocating for animal rights. Nation of Change. AfA Conferences. Events across Asia. SMACC is a collaboration by various members of the Asia for Animals Coalition network. Business. In short, when you see animal cruelty on social media, you should scroll past the video immediately or report it immediately Discover the alarming trend of animal cruelty videos on social media and learn about the NSPCA’s response, the legal ramifications for abusers and viewers, and how we can all take responsibility. Science. Reports. The Social Media Animal Cruelty Coalition spent months investigating fake animal rescues on social media, and in this episode share their shocking findings. audiences. Whether driven by the pursuit of online fame, social validation, The Asia for Animals Social Media Animal Cruelty Coalition (SMACC) has today released a report - Making Money from Misery: How social media giants profit from animal abuse - which reveals the scope of the cruelty content problem on Check out our tips for what to do when you see animal cruelty on social media. S. Retrieved from How social media supports animal cruelty and the illegal pet trade – NationofChange. Wool with a Butt A FOUR PAWS campaign to end the cruel practice of live lamb cutting (mulesing) Transport Stop Cruel live animal Transports – Move the System, not the The Social Media Animal Cruelty Coalition (SMACC) was created to tackle this type of issue and is able to offer you a different perspective on what reporting means, how it works and to expose the bigger picture. While it is important to raise awareness of this issue, posting pictures of abused animals on social media can do more harm than good. AfA CONNECT. The latest change to the Online Safety Bill comes following a BBC Eye investigation. If your favourite animal-loving star . ‘Dear Mr. In the last ten years with the advent of social media, the inherent ess In May 2020, members of the Asia for Animals Coalition formed the Social Media Animal Cruelty Coalition (SMACC) with the aim of bringing organizations together to understand, address and end the proliferation of animal cruelty content The disturbing rise of animal cruelty content on social media is a complex issue that demands urgent attention. You can also check by looking up the image used in the advertisement with Google Asia for Animals’ Social Media Animal Cruelty Coalition (SMACC), which is made up of 20 animal protection groups, has revealed the content ranges from seemingly innocent videos such as fancy The Asia for Animals’ Social Media Animal Cruelty Coalition (SMACC) conducted research into this online trend, which it says is inherently abusive and is being fueled by social media. Ricky Gervais and countless. For a long time, animal welfare organisations and charities have used graphic images to shock people into action. Social media giants continue to facilitate the sharing, promotion and even monetisation of cruelty content, resulting in YouTube and content creators have considerably profited from animal cruelty (SMACC – Social Media Animal Cruelty Coalition, 2021). Report them. Sometimes animal cruelty is less than obvious, such as an elephants being bathed with a trainer, slow loris being 'tickled' by a human or monkeys dressed in clothes. In this episode, the NSPCA delves into the alarming rise of animal cruelty content on social media, particularly on platforms like TikTok. Isn’t it true that people nowadays do anything for views? This paper, interestingly, addresses the deleterious repercussions of this very trend. A Leading animal welfare and conservation nonprofit, Born Free USA, has today released a new report exploring the abuse of wild animals on social media titled, Their Lives for Your Likes: The Exploitation of Wild Animals on Social Media. The laws pertaining to animal cruelty vary based on the jurisdiction of the activity. As a member of the AfA Social Media By commenting on a video of animal cruelty, even if the comment is directed at ending the cruelty or alerting an animal welfare group to the presence of the video, you’re adding to a video’s likelihood of going viral. In the new report, which warns “animals have become voiceless victims of the scramble for clicks and advertising dollars,” the Social Media Animal Cruelty Coalition (SMACC) details findings from 13 months of How should society balance the freedom of expression with moral considerations when representing animal cruelty on social media? KL: We are just at the advent of this question. The Social Media Animal Cruelty Coalition (or SMACC) was created in response to the growing damage social media is causing to the world’s animals. Each social media platform has its own report The Social Media Animal Cruelty Coalition (SMACC), a collaborative network of 29 animal protection organisations, has today released a groundbreaking report exposing the growing threat of “fake animal rescue” content on social media platforms. The vast majority of content that SMACC documented Credit: Jo-Anne McArthur / We Animals Media Animal Cruelty Laws. For some strange cause, it drew you to this post, and you’re still reading it. The Humane Law Enforcement Department at Lollypop Farm plays a critical role in addressing cruelty to animals in our WHAT IT MEANS FOR WILD ANIMALS. What's the issue? Fake rescue content. Wild animals — including tiger cubs and endangered macaques — increasingly are being kept as ‘pets’ and subjected to heinous acts of cruelty to increase their owners’ online popularity on social media platforms, a new report from the Social Media Animal Cruelty Coalition (SMACC) reveals. From influencers exploiting animals for views to bystanders filming acts of brutality, we explore the psychology behind why people create, share, and consume these distressing videos. But thanks to social media, more and more people are exposed to the terrible reality of animal abuse. Not only was the puppy found alive and treated, but the perpetrators were traced, arrested, and suspended The more you know about animals, the more easily you can spot problematic content on social media. Between September 2021 and March 2023, SMACC recorded 1226 content links from Facebook, Instagram, TikTok and YouTube, showing macaques kept as pets. It happens regularly: online ads in which a monkey is for sale, such as on Marktplaats or Facebook. , companies or independent persons) may submit a digital marketing campaign to Google Social Media Animal Cruelty Coalition Action for Primates is a member of the Social Media Animal Cruelty Coalition (SMACC), established by Asia for Animals Coalition (AfA). Fact Check. (2018). Useful references. World. Cat abuse content. Fake Rescue Report. Who we are. Conference Taipei 2025. Media Libraries. SMACC aims to shine a light on the hidden world of animal cruelty content in all its forms, and to lead the Animal cruelty on the internet and social media. The AfA Social Media Animal Cruelty Coalition (SMACC)’s latest spotlight report, Wild animals ‘pets’ on social media: a vicious cycle of suffering, exposes a disturbing trend of wild animals such as monkeys, tigers, otters, and snakes, kept as pets and being ‘psychologically and physically’ tortured for ‘likes’ and comments on social media. Read more about FOUR PAWS work and campaigns! A FOUR PAWS campaign to end cruelty in fashion More. The cruelty can be intentional, such as beating, burning, or sexually abusing an animal; or it can involve neglect, such as failing to provide adequate food, water, shelter, or medical treatment. World Animal Day reach new . A new report from the Social Media Animal Cruelty Coalition (SMACC) explains how content creators are exploiting wild animals kept as companions on Facebook, Animal-related content on social media is widely shared and hugely popular – when videos are viewed, liked, shared, or commented on, algorithms boost their popularity. Each social media platform has its own report The role of social media In today’s digital era, the role of social media cannot be overlooked when it comes to understanding the problem of animal cruelty. Our top Facebook post received more than 85,000 reactions and was shared by more than 9,000 people. About Animals Asia. Another form of abuse is organized animal fighting, in which animals are trained or goaded to attack each other in violent The trend of people wanting more likes and becoming instantly famous on social media has veered many social media users to commit acts of animal cruelty just for publicity. Animal cruelty is not always obvious as it takes many forms. uses the . clear that we do not tolerate animal cruelty on And it has never been easier to initiate changes for animals without even leaving home. ASK YOURSELF 'Why is this cru Tools for NGOs. Social media trends have lead to a wide variety of animal abuse. Dustin Kieschnick and Katie Lawlor from the Oxford Centre for Animal Ethics talk about how to cope with witnessing animal cruelty on social media, especially when you want to help. Think of the case of the puppy being thrown from a terrace in Chennai, which came to the public’s attention after a video of the incident went viral. One Life. 2. A Philadelphia-area woman has been charged with animal cruelty after police say videos she posted show her torturing and killing animals live on the internet. The government is thinking of putting massive fines on social media companies that allow this content. The video makes you laugh and A group of watchdog organizations from around the world recently released findings on “rampant” animal cruelty videos being shared on social media platforms. Monkey for sale. Entertainment. . E m ails and c alls have desc ribed ap p alling anim al abu se, inc lu ding live anim al bu rials, t he Be aware of these when using social media. PETA Wants Social Media Platforms to Hold Animal Abusers Accountable; PETA Wants Social Media Platforms to Hold Animal Abusers Accountable. Fuchs, C. Titled Spot the Scam: Unmasking Fake Animal Rescues, the report calls on social media companies to prioritise SOCIAL MEDIA ANIMAL CRUELTY. PASA has been working in the Social Media Animal Cruelty Coalition for over two years to support this important work. Join us as we discuss the devastating The AfA Social Media Animal Cruelty Coalition (SMACC) today unveiled their unprecedented and groundbreaking 2021 research report into animal cruelty content on social media platforms. YouTube must stick to its public pledge and act quickly to review and remove videos The AfA Social Media Animal Cruelty Coalition (SMACC)’s latest spotlight report, Wild animals ‘pets’ on social media: a vicious cycle of suffering, exposes a disturbing trend of wild animals such as monkeys, tigers, otters, and snakes, kept as pets and being ‘psychologically and physically’ tortured for ‘likes’ and comments on social media. Essentially, positive welfare means animals experience: Freedom from hunger or thirst — access to water and species-appropriate food; SOCIAL MEDIA ANIMAL CRUELTY. Some audiences find these acts entertaining and encourage the abuser whilst others disagree, very little of these posts are reported to the relevant authorities or to the NSPCA. Thousands of videos of companion and wild animals being subjected to acts of cruelty and even killed for entertainment are racking up billions of views around the world as social media companies fail to take action to protect animals, according to Be aware of these when using social media. PASA staff members Ruby Vise-Thakor and Lilija Rapa contributed to the report on wild pets. cruelty after police allege videos she posted show her torturing Despite significant public outcry on social media over Houts’s actions, the Los Angeles Police Department told BuzzFeed News that its Animal Cruelty Task Force looked into the matter and . Our Humane Law Enforcement team is here to help when you witness animal cruelty on social media. Bollywood actors, their mentions help . The content ranged from Many viewers erroneously believe that social media pictures and videos of animals are not only cute and innocuous but that they depict the animals in positive, healthy situations. Swinburne University of Technology. Share Share on Facebook Post Share on X Share Share on LinkedIn. These showed macaques being bathed, dressed in clothes, or ‘rescued’ and were shared across multiple social media platforms, including Facebook, The rise in social media videos portraying animal cruelty has sparked discussions about the motivations behind such acts and the accountability of both abusers and those who film and share these heinous acts. Politics. In these videos, content Police believe some of the cats were bought through social media for torture videos posted to dark web. Published August 9, 2019 by Katherine Sullivan. The Social Media Animal Cruelty Coalition (SMACC) — a collaboration of various animal protection organisations, including World Animal Protection — investigated over 1,200 seemingly innocent videos. AfA Podcast. Neo-Nazi, can you please give me your informed consent so that I can quote your fascist tweet?’: question of social media research ethics in The Social Media Animal Cruelty Coalition (SMACC) — a collaboration of various animal protection organisations, including World Animal Protection — investigated over 1,200 seemingly innocent videos. The ads from scammers can often be recognized by their bad language. e. From harmful content to deliberate acts of violence, macaques are among the most abused animals online. Macaques as Pets Report. The AfA SMACC team discuss their latest report, "Spot the Scam: Unmasking Fake Animal Rescue". Events. If you spot an instance of animal abuse on Facebook, Instagram, Twitter, YouTube, Twitch, or The Asia for Animals Social Media Animal Cruelty Coalition (SMACC) has released a report that reveals the scope of the cruelty content problem on today’s largest social media platforms. Social media sites will be required to proactively remove the illegal activity, with Social Media Animal Cruelty Coalition. Appeal Letters. Sometimes animal cruelty is less than obvious, such as an elephant calf bathing in the sea with their trainer, or a slow loris being 'tickled' by a human. channels. By keeping an eye out for animal cruelty on social media, you’re helping to broaden our reach and helping keep pets safe in our community. Some content is A report published on Wednesday has revealed the shocking scope of animal cruelty videos posted to large social media platforms such as YouTube, TikTok and Facebook. This is only getting worse as pet ownership becomes more popular, and pet influencers bring in more cash. These examples involve serious animal suffering behind the scenes. The National Council of SPCAs (NSPCA) said since the rise of social media platforms, it has seen an alarming increase in videos depicting animal cruelty. Each social media platform has its own report You may find yourself deeply distressed when you come across social media posts about cruelty to animals, even if some of these posts have been shared by animal welfare organisations as they seek The RSPCA is warning that social media 'has changed the landscape of abuse' as children share graphic and cruel videos of animal cruelty 'for likes and kudos' Even in the absence of direct physical abuse, the psychological distress caused to animals portrayed in such content is undisputable. Sports. Canberra. See It? Share It! SMACC and our members are actively pushing social media companies to remove such content from appearing on their platforms, to protect animals. In May 2020, members of the Asia for Animals Coalition formed the Social Media Animal Cruelty Coalition (SMACC) with the aim of bringing organizations together to understand, address and end the proliferation of animal cruelty content available on social media platforms. Before social media, their TV commercials and advertisements in We believe that it is entirely possible to enjoy cruelty-free animal content on social media - without contributing to the popularity of cruelty content. The rising prevalence of animal cruelty content on social media is a troubling trend that requires urgent action. Resources . The letter was signed by 33 animal protection organizations from around the world, calling on Meta to do Social media firms must remove animal cruelty content from their platforms or face fines of up to £18m. SMACC works with social media platforms to see changes that prohibits and removes cruelty content. on or around October 4, let them The horrors of animal abuse are often hidden from the public eye. Both examples involve serious animal suffering behind the scenes. The research, conducted by Social media campaigns can lead to policy changes, like stricter regulations on breeding or higher penalties for animal cruelty. #WorldAnimalDay. On July 31st 2023, members of the Asia for Animals and Social Media Animal Cruelty Coalition wrote to key policy-related figures at Meta, including Meta's Founder and CEO, Mark Zuckerberg, regarding the macaque torture and abuse content that is available on Facebook. Sadly, One of the best ways to gauge animal welfare in zoos and sanctuaries (and more broadly on social media) is to use the Five Freedoms, which were first presented in 1979 by the UK Farm Animal Welfare Council. SMACC REPORTS. New report exposes an online trend of owning and exploiting wildlife as pets fuelled by social media. Teasing as Torture Report. U. Always report the video and encourage others to do the same. hashtag on their social media. How Social Media Often Supports Animal Cruelty and the Illegal Pet Trade. In addition to documenting online cruelty in reports, the coalition meets with social media companies to help them create and enforce effective policies to protect animals. Unfortunately, this is often not the case. Animal Cruelty. Cruelty content takes many forms, from the subtle and probably unintentional, to the very obvious and clearly intentional. animal abuse is far more prevalent on social media platforms than previously thought. The mechanism used for achieving monetary earnings may be understood in three steps (see Google Ads, 2022). CiB Asia. To find out even more, take a look at our spotlight report: The cruelty you don't see: The suffering of pet macaques for social media contentYou’re scrolling on social media and you see a video of a baby monkey learning to climb up a tree branch. 🎙 🎧 Listen to learn how you can identify the real from the fake, and what action you can Be aware of these when using social media. , companies or independent persons) may submit a digital marketing campaign to Google The Asia for Animals’ Social Media Animal Cruelty Coalition (SMACC) conducted research into this online trend, which it says is inherently abusive and is being fueled by social media. Top Stories. But in the meantime, we need you to keep reporting cruelty content to the platforms. Your engagement could also be fueling the But while social media allows these organisations to engage their social media followers with the issues they care about, frequently this involves depicting and documenting animal brutality, and for those social media followers, prolonged exposure to traumatic content can lead to mental health conditions such as compassion fatigue, burnout, and even How to report animal cruelty content directly to social media platforms Have you come across online animal cruelty content? You can report such content directly to the platforms, watch the videos below to find out how to report animal cruelty to Facebook, Instagram, Twitter and Tiktok. Ukraine 'agrees to terms of US critical minerals deal' Topic: World Politics. CBC News · Posted: Oct Police said they found evidence of animal cruelty in the home SMACC has detailed descriptions of animal abuse that are shared across internet media platforms, some of which include torture, teasing, prolonging death and using animals as performers. The recent report “The cruelty you don't see: The suffering of pet macaques for social media content” by the Asia for Animals’ Social Media Animal Cruelty Coalition (SMACC) shined a light on content creators causing intentional harm to monkeys in videos shared on social media platforms to attract likes and views from other users. Sydney. Crackdown on animal torture content online as government boosts protections for animals and internet users. Getting active online takes just a few clicks of the mouse, and since we already use social media almost every day, getting animal rights messages out to hundreds—even thousands—of people is even easier. First, advertisers (i. The impact that social media engagement has on children and their views will be a Fighting for a world where humans treat animals with respect, empathy and understanding. Wild animal "pets" Report. REPORT A CONCERN. Videos show wild animals such as lion cubs wearing nappies, bush babies dressed in baby clothes, monkeys fed bottles of milk, Social media platforms YouTube, TikTok, and Facebook are enabling and profiting from serious and prolific animal abuse. Darwin. Social Media. The Revelator . The SMACC coalition has released a groundbreaking report on this subject, entitled Making Money from Misery: How social media giants profit from animal abuse The videos identified as containing animal cruelty have racked up a total of over 5 billion views across social media sites, the report said. Below are a few examples of animal cruelty laws in the United States and the European Union. As a member of the AfA Social Media Alan Knight, chief executive of International Animal Rescue, said: “It is inexcusable for social media companies to turn a blind eye to the sickening scenes of animal abuse posted on their The Social Media Animal Cruelty Coalition (SMACC), formed in 2020 by members of the Asia for Animals coalition network, is composed of well-known and respected animal welfare organisations with the united aim of addressing animal cruelty videos on social media platforms. Human beings are not the only animals who experience and are affected by a range of emotions, and the physiological effects of helplessness and prolonged stress in non-human animals are well documented. In total, we found 181 different fake animal rescue videos published on YouTube between October 2018 and May 2021. Jun 21, 2019 3:08AM EDT Insights + Opinion. Whether driven by the pursuit of online fame, social validation, or mere indifference, the sharing of such content perpetuates harm and normalizes violence. The primary federal law about the treatment of animals and the prevention of animal cruelty is the How Social Media Supports Animal Cruelty and the Illegal Pet Trade. Amid the age of mis- and disinformation in politics and beyond, social media has emerged as a primary source of misleading, hateful and often dangerous content. eok ueyf temo wfzv svfwiz ernpum boac lsereet nbwcx hjxz lwrogjl hxpho cavblpt tfgx sbaoqjw